Yes, you can sell a house on the Facebook Marketplace. In fact, in 2017, Facebook released a real estate listing feature that makes it easier for property sellers to list their properties and find potential buyers on the platform.
If you’re thinking, “I want to sell my house for cash,” then Facebook Marketplace can be a big help.
This article will discuss when it is most suitable to list your house on the Facebook Marketplace, the pros and cons, the steps for listing, and tips for finding a buyer fast and safely.
There are several scenarios when it would be appropriate to list your house on the Facebook marketplace, including:
The description should provide as much detail as possible about the listing. It should provide the buyer with all the vital information they need to make a purchasing decision and minimize unnecessary back and forth.
The good thing is that Facebook does not restrict the number of characters per post. So, you can write as much as you want. However, do not stuff the post with fluff.
The Facebook App offers more features and capabilities for customizing your listing than Facebook.com. For instance, the app allows you to edit the title according to the number of bedrooms and amenities.
For example, indicate so in the listing description if you are looking for real estate companies and investors who flip houses. Use words such as fix and flip, investment, as-is, buy and hold, fixer-upper, etc.
Similarly, if you are looking for leaseback buyers or home revision plans, indicate so in the description. Also, indicate the price and location of the house.
The app allows you to upload up to 20 photos, while on the browser, you can upload up to 50 photos. Focus on the quality of the photos to ensure you are making the most of your listing.
To ensure high quality, take the photos during the day, preferably on a sunny day, with the blinds and curtains drawn for optimal lighting. Stage the house as you would for viewing before conducting the photoshoot.
Clean, declutter, depersonalize, and organize the house. Take landscape photos as they provide a wider view. Take numerous photos in each room from different angles to represent the actual house. If you can afford it, go all in, including hiring a professional photographer to take and edit the photos.
While at it, consider creating a video tour of the house. You can have a professional videographer take and edit a video. Or, if you are tight on budget, use a free video editor to compile the photos into a video. Upload the video alongside the photos or use it to create Facebook ads for your listing.
Unlike most other FSBO listing platforms such as Craigslist and Zillow, Facebook is mainly a social media platform that enables you to reach a broader audience. Aside from publishing your listing on the marketplace, share it on your timeline, friend’s profiles, and local groups.
Consider creating an open house event for your listing and promoting it on Facebook. If you have a static schedule, create the event several months or weeks in advance to allow ample time for promotion. If the showing is ongoing, indicate the open house hours in your listing description.
Doing so can help to pique potential buyers’ interest and create a buzz about your house on the Facebook app. Highlight the outstanding features in the descriptions as well as through the images. It could be the backyard landscape, jacuzzi, lighting, décor, etc. Be sure to state everything explicitly to impress upon a potential buyer why they should consider your house.
There are two main options for promoting your listing on Facebook. You can run a Facebook ad or boost the listing in Facebook groups.
Facebook Marketplace boosted listings are easy to set up with just a few clicks. You can start with as low as $1 a day. The listings usually show to Facebook users within a 40-mile radius. While the narrow radius helps narrow your pool of potential buyers, it also blocks many others.
Running Facebook ads is more complicated as numerous aspects need to be customized. Like boosted listings, you can start with a budget as low as $1 per day. Ads allow you to customize the reach radius from 1 to 50 miles. As mentioned earlier, you cannot fine-tune the targeting due to housing discrimination laws.
One of the biggest challenges with a Facebook Marketplace listing is scammers and spammers. There have been incidences where scammers hacked home sellers’ accounts to post fake listings or redirect correspondence and payments. Scammers may also send you phishing links. You may also encounter spammers who flood your inbox with irrelevant messages.
Below are tips for enhancing safety when listing on the Facebook Marketplace.
Social media can be a useful tool for selling your house. It is free and easy to use. It is particularly helpful if you are selling the house yourself. You can use it singlehandedly or also list it on other platforms.
Facebook allows you ample space to post up to 50 photos of the house and provide as many details as possible in the description. You can also customize the listing to attract the ideal buyer.
However, listing your house on Facebook Marketplace does not guarantee a sale. Although writing a detailed description, providing high-quality photos, and being responsive to potential buyers can help you close, Facebook is not highly targeted, so users may not be looking to buy a house in your location.
Also, a Facebook real estate listing is prone to scammers and spammers. So, observe safety precautions such as updating your privacy settings, blocking spammers, and not opening suspicious links when using the platform.
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